Invest in Gold

Your buying and selling of physical gold

The Basic Principles of Gold

Gold: a pillar of stability in an uncertain world
Gold has always held a central place in wealth management strategies. Long used as currency, this precious metal continues to be seen today as one of the best safeguards against financial crises, inflation, and geopolitical uncertainties.

Dans un contexte mondial marqué par la volatilité économique, la hausse des tensions internationales et la perte de confiance envers certaines monnaies, les investisseurs renforcent leur intérêt pour l’or. La demande demeure soutenue, aussi bien de la part des banques centrales que des particuliers souhaitant sécuriser une partie de leur patrimoine.

Coins and ingots are now easily traded with specialist firms like Perspectives Global Management, where transparency and expertise are at the heart of every transaction.

Our mission: to simplify and optimize gold and silver trading—both buying and selling—between individuals and professionals. Thanks to our expertise and a strong network, we support our partners in all their transactions involving bars, ingots, and listed coins.

Perspectives Global Management is committed to providing impeccable service quality and contributing to the economic development of its clients by facilitating access to new investment opportunities.

How is the price of gold formed today?
The price of gold is determined continuously on international markets, where it is traded 24 hours a day. The main financial centers — London, New York, Zurich or Hong Kong — participate in this continuous price formation.

Each transaction carried out on these markets immediately feeds into global financial data platforms, which broadcast in real time the spot price, i.e. the reference price of gold at a given moment.

When you buy or sell physical gold from a professional, the transaction is executed at the price in effect at the precise moment you confirm the transaction. This price can fluctuate from one minute to the next depending on market activity.

Il est important de comprendre la différence entre :

• The selling price: the price at which you buy gold, generally slightly higher than the spot price,
• buying price: the price at which you resell your gold, slightly lower than the spot price.

The difference between these two prices is called the spread. This varies according to:

• the professional or broker you are dealing with,
• the quantity of gold traded,
• market conditions (liquidity, demand, volatility).

The spread represents the intermediary’s margin and reflects the quality of service, security, and costs associated with the transaction.

The factors that truly influence the price of gold today
The price of gold is the result of a combination of economic, financial, and geopolitical forces. No single factor can be completely isolated, as they constantly interact. If you are considering buying or selling gold, here are the major elements that influence its price:

1. The exchange rate of the US dollar (USD)

Gold is primarily priced in dollars per troy ounce (31.103 g).
A stronger dollar tends to lower the price of gold, as it becomes more expensive for investors outside the dollar zone.
Conversely, a weaker dollar favors the rise of gold.
In euros, the effects can be mitigated or amplified depending on variations in the euro/dollar exchange rate.

2. Inflation and monetary policy

Gold has historically been perceived as a protection against inflation.
When economic figures indicate a sustained rise in prices, investors turn to gold, which drives up its price.

However, a key modern factor is:

• central bank interest rates (FED, ECB, etc.)
  Rising interest rates make risk-free investments more attractive, which may slow the rise of gold.
  falling interest rates reduce the return on traditional investments, and push investors towards gold.

3. Geopolitical tensions and global uncertainty

Conflicts, diplomatic crises, trade tensions, risks of recession or financial instability: all situations where gold plays its role as a safe haven asset.

During these periods, investors increase their purchases, which naturally drives up the price of the metal. When the situation stabilizes, gold may return to a calmer level.

4. Supply and demand

Even though gold is a very liquid market, the price remains influenced by:

• global mining production,
• central bank purchases (which have increased sharply in recent years),
• the demand for jewelry,
• industrial demand (technology, electronics),
• investment flows (gold ETFs, physical purchases, etc.).

Increased demand or more limited supply generally contributes to a rise in the price.

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